• 15th July 2021

AD Aerospace completes collaboration with Alliance Manchester Business School

The first few months of 2021 saw AD Aerospace embark on an exciting live consultancy project with a group of postgraduate students based at Alliance Manchester Business School (AMBS).

Phil Galvin, Associate Director at Alliance Manchester Business School, summarises the programme:

“MBA Consultancy projects are a win/win for Clients and MBA students. Clients receive actionable recommendations and students learn by applying theory to real world problems/opportunities.”

Mentored by our Sales and Marketing Executive and by an experienced project supervisor, the AMBS team focussed their study on an in-depth review of the existing aerospace / aviation market and in identifying opportunities for New Product Development (NPD) within the aerospace video surveillance market specifically.

Following a busy 6 week period, the AMBS team successfully presented their findings to members of the AD Aerospace Board where they delivered an in-depth account of the current market in light of the Pandemic and associated challenges, as well as providing interesting conclusions on NPD opportunities; the opportunities outlined by the team are currently being pursued further by AD Aerospace.

Paul Ferry, AMBS project supervisor, has commented the following:

“Our MBA students at Alliance Manchester Business School undertake a range of Consultancy projects for clients, culminating in an International Business (IB) project where students learn by applying theory to real world problems/opportunities, over a 4 month period. We were delighted this year to be able to assist AD Aerospace as they face the challenges of an aerospace market severely disrupted by the pandemic. The team were able to conduct thorough research into the changing shape of the market in light of the pandemic and other major challenges (Boeing 737 Max grounding and Brexit). The result was a detailed evidence based market report with a clear set of actionable recommendations, and ultimately a very satisfied client in AD Aerospace.”

Henry Lim, one of the participating students within the student group, summarised the project as follows:

“Our team was extremely excited to have gotten the opportunity to work with AD Aerospace, an organization with a growth mindset that is constantly looking to innovate to improve the security and safety of their current and future customers. To complete the given project successfully, we not only have to familiarize ourselves with aerospace surveillance regulations and specifications but also had to connect with a number of major airlines to gain an insight into the aviation industry, finding out what were the major pain points and how AD Aerospace can help mitigate some of these pain points. Overall, it was an extremely rewarding experience to be able to present our findings and recommendations to AD Aerospace. At the end of our MBA journey, when we were on our flight back to our home countries, everyone in our project group could recognize the model and features of the planes we were on, something which we were unaware of prior to this project.”

This is the second consultancy project AD Aerospace have embarked on with AMBS and we look forward to our next.